General Admission Tickets | Genius Gems Chelsea, NYC

Come build with the world's largest collection of magnetic tiles.

Open play at Genius Gems Chelsea — 555 6th Avenue, New York, NY 10011

  • Ages: 4 and up, with a grown-up
  • A visit: 90-minute session
  • Today: 10:30 AM – 5:30 PM

Tickets

Every visitor needs a ticket, including adults.

Chelsea, NYC

  • General Admission: Child $29.99, Adult $29.99 per person — 1 Design Bar Token · Building challenges, robot station, prize tokens + 1 Design Bar token
  • VIP Explorer Pass: Child $47.99, Adult $47.99 per person — 4 Design Bar Tokens + 5 Regular Tokens · Everything in GA + 4 Design Bar tokens + 5 bonus prize tokens · Save $22 vs. buying Design Bar tokens separately

Every ticket includes one Design Bar token to make a Glitter Tile. The VIP Explorer Pass includes 4 Design Bar tokens plus 5 bonus prize tokens. Extra Design Bar tokens (slime, brick art, cloud clay or a custom laser-cut tile): $10 + tax each, or 5 for $45 + tax.

Get Chelsea, NYC tickets

Sales tax and a 3% card processing fee are added at checkout. Children 23 months and under are free only with an older sibling. Tickets are non-refundable.

What is Genius Gems?

  • 100,000+ magnetic tiles — Including our Glitter Tiles and Candy Tiles. Design your own creation or take on a design challenge, and earn tokens to trade for prizes.
  • Design Bar — Glitter Tiles, cloud clay, slime, brick art and more, made to take home.
  • Elite Missions — Advanced building challenges for ages 9 and up and adults. Level up and redeem your progress for $5 and $10 gift cards, Design Bar tokens and more.
  • Robot stations & marble shoots — Program line-following robots, race marbles and test your builds.
  • Glow-in-the-dark room — Build under blacklight in our glow room.
  • Café — Beer, wine and an ice cream sundae bar for the grown-ups (and the builders).

Hours

Chelsea, NYC

Today: 10:30 AM – 5:30 PM

  • Mon–Fri: 1:00 PM – 5:30 PM
  • Sat–Sun: 10:30 AM – 5:30 PM

Special hours

  • Monday, October 12, 2026: 10:30 AM – 5:30 PM (Columbus Day: NYC schools closed, open at 10:30 AM)

Hours can change on holidays and for private events; the booking calendar always shows what is open.

Know before you go

  • Designed for ages 4 and up — Adults are welcome and ticketed.
  • Reserve online in advance — No tickets are sold at the door. If you arrive without a reservation, we can't guarantee a spot.
  • Check in at the front desk — Show your confirmation code, then build until your session ends.
  • Adults supervise their children — At all times, for the whole visit.
  • No knocking down builds — Even your own. Families who don't follow our rules may be asked to leave.
  • No outside food, cakes or deliveries
  • Groups of 20 or more — Contact us, even for a time you don't see listed, and we'll see if we can fit you in. Groups need proper adult supervision.

Come all the time? Become a member.

Unlimited visits plus member pricing on programs. Explore membership

Kids and a grown-up building giant rainbow magnetic tile walls by the storefront windows at Genius Gems NYC
Genius Gems Chelsea, NYC
Kids and parents building with colourful magnetic tiles at the play tables at Genius Gems NYC
Genius Gems Chelsea, NYC
Children giving a thumbs up in the glow-in-the-dark room at Genius Gems NYC
Genius Gems Chelsea, NYC
A cloud clay project made at the Design Bar at Genius Gems NYC
Genius Gems Chelsea, NYC
Girls creating massive magnetic tile structures at Genius Gems NYC
Genius Gems Chelsea, NYC

Questions families ask

Do adults need tickets?

Yes. Every person entering needs a ticket, including adults.

Do we need to book ahead?

Yes. Reserve your session online before you come; there are no door sales.

How long is a visit?

A ticket covers one 90-minute session. Reserve a second session if you want to stay longer.

What if we're running late?

We'll do our best to let you stay 90 minutes from when you arrive. However, if it's a busy day or we have a private event, we may not be able to give you a full 90-minute session.

What if we miss our reservation, or the time no longer works?

Tickets aren't refundable, but you have options. Until your session starts, use the "Change my visit" link in your confirmation email to move your tickets to another date, time or location. If anyone in your group doesn't make it, use the same link after your session ends (within 72 hours) to request a voucher for each unused ticket. A voucher is good for one visit with the same ticket type at the same location, for a year. Need help? Email information@geniusgems.com.

We're having trouble booking. Can you help?

Yes. Email information@geniusgems.com and we'll sort it out.

Can adults build too?

Please do. Grown-ups build alongside their kids.

Can we celebrate a birthday during open play?

Birthday parties are their own booking with a private room and a host, and we would love to host one for you. Birthday cakes, cupcakes and singing "Happy Birthday" are only permitted with a birthday party package. We do have ice cream treats available for purchase.

Book your visit

Genius Gems Chelsea, NYC

555 6th Avenue, New York, NY 10011

Get Chelsea, NYC tickets · Directions · General admission in Chelsea, NYC

Genius Gems Millburn, NJ

215 Millburn Avenue, Millburn, NJ 07041

Get Millburn, NJ tickets · Directions · General admission in Millburn, NJ

Questions? Email information@geniusgems.com